Delta’s 2026 partnership with Rolling Stone for Cherry Lane positions the brand beyond the airline category by reinforcing Delta as trusted, human and premium through culturally relevant experiences.
By showing up authentically in music, we aim to build cultural capital, grow brand consideration and attract Gen-Z audiences through exclusive SkyMiles Member unlocks and talent‑driven programming.
Measurable outcomes include non‑member reach, earned media impact and engagement from younger and base SkyMiles Members.
Delta + Uber Partnership: Delta x Uber have come together to make sure you're covered from road to runway. Link your Delta SkyMiles® and Uber accounts to earn miles on rides and orders and unlock new horizons.
The Ask: Create digital and email copy to launch the Uber partnership to customers, driving 1.5M Members to link their accounts in Y1 and contributing to a 6M Member Engagement goal for 2025.
The Ask:
Develop organic social-first content to drive awareness introducing a net-new, first-of-its-kind lounge experience designed exclusively for Seattle travelers — the Delta One and Delta Sky Club® at the Seattle-Tacoma International Airport, highlighting the continued commitment to elevating the customer experience.
From concept through execution, I art directed the social shoot to capture the customer premium experience journey, guided the post-edit with feedback, refined the post copy to complement the visuals and communicate the lounge openings while also appearing as talent. Read More.
Delta Airlines Digital:
Delta Air Lines bi-weekly fare emails focus on destination inspiration and capturing travel demand with live pricing for priority destinations. By utilizing inspirational, unique and differentiating copy, I’ve generated over $10.5 million in organic revenue and over 5.7 million unique site visitors.
The Ask:
Position Delta as a leading purpose brand and the airline of choice for Black women travelers at the 30th Essence Festival of Culture with an airport and festival activation.
I crafted traveler personas and copy that cultivated a connection with Black women through shared values, passion points and interests.
The activation empowered Black women to fulfill their potential without limitations and strengthened the value of the Delta brand by offering inclusive experiences during a key cultural moment.
Results:
More than 3,500 guests engaged with the activation, leaving with a stronger connection to the Delta brand.
On-site survey results underscore the impact:
88% favorability toward Delta at Essence Festival
63% agree Delta is “a brand I love”
51% agree Delta is “a brand I trust”
44% discovered the Delta booth organically through foot traffic
The Ask:
Create dedicated athlete spotlight content to tell the inspiring individual and collective stories of Delta's Paris Olympic Athlete Ambassadors—both for external distribution (e.g. in-flight entertainment and social media) and internal distribution to Delta employees. By doing so, inspire the world through telling the athletes’ stories of optimism (in the face of adversity) and the people that have helped them to reach their potential.
The Results:
Delta x Team USA original content will be featured in a dedicated Delta Studio collection on our more than 165,000 seatback screens, giving customers an immersive way to connect with the spirit of the Olympic and Paralympic Winter Games during flight. Read More.
Delta Airlines Social:
Delta Airlines is a global airline leader in safety, reliability and customer experience with an annual revenue of $41 billion.
Understanding that Delta customers crave relatable social media travel content, I created engaging, personality driven, and inspirational text-only tweets that incorporated cultural references and customer truths around travel destinations, Delta Airlines snack offerings, and Delta Studio features.
The product: Chanel’s new lipstick Rouge Allure L’Extrait in multiple satin finishes.
The work: Social + digital copy that highlights the qualities of Rouge Allure L’Extrait lipstick and the convenient refillable packaging.
Digital Copy: Brittany Snow
Creative + Art Direction: Chanel
Repurpose + Recreation: Brittany Snow
Milk Makeup is a vegan, clean, and cruelty-free cosmetics and skin care company.
I curated social media content to celebrate National Best Friend Day with Milk Makeup Products.
The product: Milk Makeup Hydro Grip Eye Primer + Sunshine UnderEye Tint.
The work: Social + digital copy for National Best Friend day to attract brand and product awareness as well as engagement for National Best Friend Day.
Digital Copy: Brittany Snow
Creative + Art Direction: Milk Makeup
Repurpose + Recreation: Brittany Snow
Zara is a Spanish-based apparel retailer specializing in clothing, accessories, shoes, swimwear, and beauty.
ZARA digital + social post focused on conveying ZARA’s brand personality. The post was created to increase the awareness of a product release (multicolored platforms), build ZARA’s following and increase sales through more engagement.
Digital Copy: Brittany Snow
Creative + Art Direction: ZARA
Repurpose + Recreation: Brittany Snow
The product: Chanel’s new lipstick Rouge Allure L’Extrait in multiple satin finishes.
The work: Social + digital copy that highlights the qualities and benefits of Rouge Allure L’Extrait lipstick and the convenient, iconic refillable packaging.
Digital Copy: Brittany Snow
Creative + Art Direction: Chanel
Repurpose + Recreation: Brittany Snow
This brand guideline deck was developed for the black-owned, Atlanta based photography studio, Cranium.
The purpose of this brand guideline was to highlight the brand persona range and inform and engage potential customers of the benefits and amenities offered through the studio and photography services.
Using the insights I gathered from research, I created the brand voice, values and persona narratives that encapsulated the target audience; Along with the brand guidelines and brand mission statement for all written medium (web, digital, blog, social, email, etc,.).
